The term jeans appears first in 1795, when a Swiss banker by the name Jean-Gabriel Eynard and his brother Jacques went to Genoa and both were soon heading a flourishing commercial concern. In 1800 Massena's troops entered the town and Jean-Gabriel was entrusted with their supply. In particular he furnished them with uniforms cut from blue cloth called "bleu de Genes" whence later derives the famous garment known worldwide as "blue jeans".[10]
Levi Strauss, as a young man in 1851, went from Germany to New York to join his older brothers who ran a goods store. In 1853, he moved to San Francisco to open his own dry goods business. Jacob Davis was a tailor who often bought bolts of cloth from the Levi Strauss & Co. wholesale house. In 1872, Davis wrote to Strauss asking to partner with him to patent and sell clothing reinforced with rivets.[11] The copper rivets were to reinforce the points of stress, such as pocket corners and at the bottom of the button fly. Levi accepted Davis's offer,[12] and the two men received US patent No. 139,121 for an "Improvement in Fastening Pocket-Openings" on May 20, 1873. in the world best jeans.
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