Distressed denim emerged from the cultural punk movement in the 1970s. Early punks tore apart consumer goods as an expression of their anger towards society.[43] Johnny Rotten of the Pistols manifested the British punk ideology, which was fighting against the status quo and Margaret Thatcher’s rigid conservative government. Denim became a key target of this politically fueled deconstruction, with both men and women donning torn pants and jackets, accessorized with safety pins and slogans. The trend became popular again in the 1990s with the emergence of grunge fashion. If punk was “anti-fashion”, grunge was “non-fashion”. The grunge youth wore loose-fitting ripped jeans, flannel shirts or woolen Pendletons layered over T-shirts. Their anti-conformist approach to fashion led to the popularization of the casual chic look, a trend which continued into the 2000s. THE JEANS OF MADE BY DENIM.
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